You’ve got raw footage. You need great looking, great sounding video for your website, social media, and email marketing campaigns that’s fully integrated with the quality, tone, and polish of your brand. We have a staff of experienced, business-focused editors ready to transform your raw footage into a final product that you’ll be proud to show off to the world.
There are many reasons to edit a video and our editing approach will depend on the desired outcome. Before we begin you must clearly define your editing goals, which could include any of the following:
Remove unwanted footage
This is the simplest and most common task in editing. Many videos can be dramatically improved by simply getting rid of the flawed or unwanted bits.
Create a flow
Most videos serve a purpose such as telling a story or providing information. Editing is a crucial step in making sure the video flows in a way which achieves this goal.
Add effects, graphics and visual enhancements
This is often the “wow” part of editing. We can improve most videos by adding extra elements.
Alter the style, pace or mood of the video
A good editor will be able to create subtle mood prompts in a video. Techniques such as visual effects can influence how the audience will react.